The Natural Dog Food Company

The Natural Dog Food Company commissioned Sam to re-brand their static legacy website whilst  provide a comprehensive E-commerce Web2 Content Management System.  It’s a competitive industy worth £1.7 billion in the UK alone.

The aim was to have a system for dummies and  that was easy to update & provide up to the minute tips on looking after your dog which would ensure that the site was sticky enough to revisit for pet lovers generally.  This increase in stickiness through utilising their themed Wordpress blog would  help to drive traffic and build awareness of this small brand and ultimately increase the conversion rate.

The site was successfully launched July 08 and within a month had reached a conversion rate of 4% and search engine rankings of Page 1, Number 4 for the term ‘dog food’.