Sustainable Tourism Websites

We love travelling and producing websites & marketing campaigns for the Travel industry.  We’ve particularly enjoyed managing Jamaica’s environmentally-friendly No1 Eco Coastal & Blue Mountain resorts,  Hotel Mocking Bird Hill and Lime Tree Farm respectively.  The two successful web optimisation solutions for these Caribbean-based companies are quite different but what they both shared, which we loved to embrace,  is a passion for ethical-based business; exactly the type of travel companies that webSEOlive feel inspired & privileged to work with.

We have an active interest in eco-friendliness and wholly support & respect sustainable tourism. We have also greatly enjoyed working alongside our ‘Green’ clients so far! For these reasons webSEOlive are now offering a comprehensive selection of tailored components especially for this sector’s needs.

Increasing & Sustaining your Online Presence

With the increasing number of businesses that look to the web as an affordable alternative to more traditional marketing and PR,  so the competition grows within the area to receive your precious marketing budget.  These include specialist portal and directory sites, all  claiming to offer definitive directories of eco-lodges etc.; the choice is bewildering and often they are biased or inadequate.  Many only list those have paid a a fee to appear, or take a commission. Wouldn’t it be better to alternatively appear on Page 1 of Google above these sites and cut out the middleman so to speak utilising the latest free tools such as Twitter etc to help get you there?  After all if a journalist is looking to write a story about your location where would they first look an independent company’s website or a directory.  Getting found doesn’t just attract customers it also attracts press too.

webSEOlive believes that to  attract that constantly blooming eco-conscious market you need to have a strong, identifiable and memorable brand, with the right blend of textual and contextual information, images, an ever growing number of pages and appropriate links to help you turn a visitor into a customer and it is in providing these assets.  webSEOlive uses our accumulated, varied experience to ensure that:

• Your branding is believable; people will not spend their hard earnt pennies online if they don’t believe you even have enough money to invest in a logo, style or brochure.

• Your content is king; inspiring & believable, people should be encouraged to book immediately with confidence from reading the pages on your website.

• Your marketing delivers visitors that become customers as well as attracting press; we know how to promote green businesses on the internet, particularly in regard to ‘findability’ (i.e., Google search ranking) and attracting press.  It does take time and is not instantaneous, but we do what’s required, deliver results.

What we can offer your business:

1. Website design or redesign
   Either building a website from scratch or redesigning & optimising a pre-existing one to improve the site’s ‘findability’
2. Provision of Content Management Systems
   Creation of a control panel or content management system (CMS) and blog sites that allows site owners easy & free access to make updates to text, basic format, images, etc without being charged to insert changes to their own web pages
3. Reservation & Calendar facilities
   Full online booking solutions & calendars for availability; rooms
   and excursions
4. Specific optimisation focussed on location and eco-searches
   Ensuring that the client’s website is on the first page of
   organic searches that use location and improved ranking for
   searches on environmentally-friendly holidays etc and
   holiday accommodation in general
   
5. Content / Copy Writing
   We can either provide guidance & proofing for content writing on the site or we can write content under the site owners’ auspices, again to maintain search engine optimised copy
6. Relevant Links & Keyword Building
   We will research and build the website’s links with appropriate and related websites in a wide variety of sectors to boost the site’s indexing; we also understand and will implement the relevant keywords to your particular business, crucial to being discovered online
7. PR and general profile building
   In online and traditional media
   
8. Brochures, Leaflets and Downloadable documentation
   We can create publicity and information documents in a variety
   of formats, including PDFs, for print quality or screen resolution
   
9. Editing of digital images
   If clients can provide good quality images we can edit, process and integrate them into the website. If clients wish to fly us over to take advantage of our own photographic skills we won’t grumble of course!
10. Social Network campaigns
    We can boost our clients’ profiles via such services as Twitter, Facebook, LinkedIn and so on. This includes webSEOlive composing and sending regular “tweets” if required