Luxury Online Fashion – Start

Start, the exclusive London clothing retail shop for men and women engaged Sam Dunham as their online consultant in Janaury 2007 to maximise their online presence and secure a high return on their internet investment.

Sammy subsequently she  dismantled their their flash driven e-commerce site, rebuilding it to ensure that the site was findable, usable and conversion rates matched the ever growing popularity of the luxury Shoreditch based stores.

Sales increased by 507% in its first year, aided by integrating their bricks & mortar Top2Toe EPOS system into their Ecommerce store. This was  to ensure that stock levels ran realtime and customers did not have the negative shopping experience of ordering something that had already been sold – a common problem in designer fashion that has physical outlets.

Ready for Autumn/Winter 2008 and launched to coincide with London Fashion Week, webSEOlive successfully re-launched the  Start London e-commerce website  with a full zoom functionality and ‘Featured in’ press functionality to further emulate the shopping experience that Start customers enjoy within its 3 stores in Shoreditch.

Following on from the successful re-launch saw the creation of an affiliate campaign and the integration of Web2 online marketing techniques to ensure that the site and brand become as recognisable online as the physical store is offline.  Search engine registration and online marketing techniques including Google Base registration were  employed simultaneously to ensure that the site and brand become as recognisable online as it is offline.