» Services

The Earth Package

Sammy Dunham — Sun, 07 Mar 2010 17:50:12 +0000

Our Earth Website Design and Search Engine Optimisation Package provides the travel & leisure industry with not just the strong bedrock for a good website & design, but provides the ability to attract and convert both existing & new groups into guests & customers.

The webSEOlive team will analyse your existing marketing and anticipate new markets by writing & optimising your website copy. Initial link building will be integrated to help increase page rankings for target key phrases.

The Earth Package

Compelling easy to navigate web design
Great site architecture & website build
Safe, secure & updatable anytime anyplace
Easy to follow & develop site analytics
Integrated Social Media applications
Online Client Identification & Retention Strategy
Search engine optimised copywriting
Link building to develop page ranking for key phrases
No ongoing yearly license fees
Full training given

Portfolio Example: Limetreefarm.com

The Water Package

Sammy Dunham — Sun, 07 Mar 2010 17:48:55 +0000

Our Water Package is our most comprehensive solution for those seeking an ongoing flexible helping hand with their website marketing, allowing you to concentrate on the business that you know best.

This complete online package includes not just website build, copywriting and link building but ongoing PR and marketing campaigns to help drive additional target groups to the website through a variety of online & social media.

The Complete Water Package

Compelling easy to navigate web design
Great site architecture & website build
Safe, secure & updatable anytime anyplace
Easy to follow & develop site analytics
Integrated Social Media applications
Online Client Identification & Retention Strategy
Search engine optimised copywriting
Link building to increase page ranking for key phrases
Identifying & developing new target groups via online PR & marketing campaigns*
Full training

*Retainer based payment scheme geared toward client’s budgetary restraints.

Porfolio Examples: Hotelmockingbirdhill.com | Lifeinabruzzo.com

The Air Package

Sammy Dunham — Sun, 07 Mar 2010 17:46:21 +0000

webSEOlive excels at practical yet compelling website design for the travel & hotel industry. All our websites are built using a content management system which ensures that the website can be updated real-time at any computer by the client, whether using a Mac or PC. We don’t design flash websites or micro-sites simply because they work out expensive & difficult to maintain, and the key to any successful website or campaign is its ongoing organic activity and appropriate targeted tweaking, such as seasonal or specific to a new developing market.

Our speciality is in building WordPress websites and integrating secure e-commerce functionality via OS Commerce & 3rd party room reservation systems where appropriate.

Our Website Design Guarantee:

Compelling Design
Easy to navigate
Great site architecture & website build
Safe, secure & updatable anytime anyplace
Easy to follow & develop site analytics
Integrated Social Media applications
No ongoing yearly license fees
Full training

Email Newsletters Made Simple

Roddy Newlands — Thu, 04 Mar 2010 21:11:51 +0000

There are many ways currently available to remind people of your brand, including RSS feeds and Social Media such as Twitter & Facebook. Whilst these definitely have

unique advantages, they also suffer on some levels. RSS Feeds from posts tend to provide a post in complete form to the recipients, or requires multiple clicks, which

doesn’t require directing them to the website; Social Media still alienates a lot of people who find it intrusive or overly public.

Email marketing on the other hand provides an opportunity to utilise a medium most people are now comfortable and familiar with; email. At webSEOlive we provide our

clients with the capacity to generate regular e-newsletters in an easy, convenient and reliable form, guaranteed as much as possible not to be blocked by spam filters!

Amongst the advantages of sending your customers e-newsletters are:

Brand reminding – in case not everyone remembers to view to your website regularly!

Usability of format – everyone, even your granny, is familiar with how to receive and read email these days…

Traffic – synoptic link-thrus to your website’s posts drives traffic to your website and increases chances of incidental reading on the site

Stats & Reports – e-newsletters can provide a fascinating and convenient insight into your customers’ level of interest in your product and what elements they find

most interesting. Reports can be produced to allow you to focus on your clients’ strongest interests.

Personal – Email newsletters are more personal than other forms of communication, allowing you to for example maintain colour-schemes and layout consistent with that

of your website, maintaining the brand familiarity, and customised text. The flexibility of the medium allows you to provide content rich, visually oriented

newsletters. Or for those who prefer, simple plain text with hyperlinks.

Affordability – webSEOlive offer a one-off fee of £400 for html design and programming; £150 for each newsletter mail-out to include content and image placement.

Additional fees would apply for content creation and statistical analysis & reporting.

There are many ways currently available to remind people of your brand, including RSS feeds and Social Media such as Twitter & Facebook. Whilst these definitely have unique advantages, they also suffer on some levels. RSS Feeds from posts tend to provide a unstylised post in complete form without any imagery to the recipients and without direction to the website. You can restrict the number of words viewed and provide a link to the website for the full post in the case of Feedburner, but that involves another click which can be off-putting. Often Social Media still alienates a lot of people who can find it intrusive or overly public, that it puts their personal information at risk.

Email marketing on the other hand provides an opportunity to utilise a medium most people are now comfortable and familiar with; email. At webSEOlive we provide our clients with the capacity to generate regular e-newsletters in an easy, convenient and reliable form, guaranteed as much as possible not to be blocked by spam filters!

Amongst the advantages of sending your customers e-newsletters are:

Maintaining brand awareness – in case not everyone remembers to view your website regularly…
Usability of format – everyone, even your granny, is familiar with how to receive and read email these days!
Traffic – synoptic link-thrus to your website’s posts drives traffic to your website and increases chances of incidental reading on the site
Stats & Reports – e-newsletters can provide a fascinating and convenient insight into your customers’ level of interest in your product and what elements they find most interesting. Reports can be produced to allow you to focus on your clients’ strongest interests.
Personal – Email newsletters are more personal than other forms of communication, allowing you to for example maintain colour-schemes and layout consistent with that of your website, maintaining the brand familiarity, and customised text. The flexibility of the medium allows you to provide content rich, visually oriented newsletters. Or for those who prefer, simple plain text with hyperlinks.
Affordability – webSEOlive offer a one-off fee of £400 for html design and programming; £150 for each subsequent newsletter mail-out to include content and image placement. Additional fees would apply for content creation and statistical analysis & reporting.

Photography – Visually Engage for Increased Conversions

Roddy Newlands — Wed, 03 Mar 2010 23:38:30 +0000

Photography provides a very simple way to increase the success of your website and develop your conversion rate. How often have you visited a location website and seen a clutch of images that even your Granny could take better with her new digital camera (if of course she knew how to resize)? A quick glance at a poor photograph and we click ta-ta as we leave the site, under the impression that the retailer or hotel owner is trying to cram everything into one shot, in affect losing out the all important details which are what generally sells and keeps us on a page or a website.

In a world of super-tight purse strings, to try and sell online without investing in good photography is a way of kissing goodbye to potential customers. It undermines your brand’s image by either appearing amateurish and shoddy, or indicating a lack of genuine interest or investment. This is applicable to nearly all online sectors, but especially for hotels and holiday destinations, as well as regional product shots and similar.

Such investment in quality photography is crucial for those that want a sticky, content-rich site that has a high conversion rate. We find it almost tragic that this is the most neglected advice that we pass on to some of our clients.

Buy in Skills to Complement Your Brand

Unless you are a competent photographer, or excellent at post-capture manipulation of second-rate images to still engage the viewers’ imagination enough to convert & sell the product, we strongly recommend looking to bring someone in with the skills to properly complement your product/brand. A fresh eye and a professional perspective, and equally importantly an understanding of resizing & cropping images to the sizes you need without losing essential detail, can hugely boost your site’s appeal. A point & shoot camera, let alone approach, won’t do your brand any favours.

There are a number of choices available:

Employ experienced photographers like ourselves who do have DSLR cameras, tripods and a variety of lenses to make your product work from various angles & perspectives, and have a full understanding of image editing and production;
For those feeling cash-rich employ a freelance professional photographer, making sure that you look at their portfolio, agree a style and instructing them on the required sizes of the imagery for your website;
look on Flickr and other similar image hosting online services for local amateur photographers & networks - everyone loves to see their work on other sites with a link, but always ask the owner of the image don’t just steal, the extra profit that good photography can bring to your website should be rewarded by the minimum of a link back to the ‘photographer’ who is helping create that for you.

Learn the Basics of Photo Editing

If you have a website that you are planning to update yourselves, you or a team member MUST learn how to crop and resize images. Editing facilities are offered via : Picnik.com & Picasa or alternatively, invest £47 and buy Photoshop Elements, and try some of the free online video tutorials offered on YouTube. If you don’t like online training try a 1-day course, there are plenty out there and it’s an inexpensive skill to invest in yet with it can bring such high rewards.

webSEOlive Selected Photography Portfolio,

Here’s a few examples of our own photography and where we have been commissioned to improve point & shoot imagery in Photoshop.[[Show as slideshow]]

It’s All About Strategy – Do You Have One?

Sammy Dunham — Thu, 23 Apr 2009 20:15:48 +0000

Today’s digital world offers companies many tempting choices how to optimise their brand and acquire, convert, retain and grow their online customers.

The downfall to this is that whilst the number of methods grows daily in order to maximise your target audience, simultaneously there is never enough time or resources available for many SMEs to investigate and utilise these new tools.

More often than not this means that they are either bypassed for the old tried and tested, or if taken onboard with poor results as the outcome. This isn’t through lack of effort but inadequate analysis at development stage as to whether this method will ensure return on investment in the timeframes required.

webSEOlive doesn’t believe in selling you a marketing ‘solution’, alternatively we will analyse your market & company resources and devise a strategy that creatively develops and builds your brand accessibly online, utilising sound analytics to target your audience and make the most of user generated content where possible.

Each area of the integrated strategy that we create for you is educationally explained and accompanied with the timeframes of both roll-out but also in which you can expect to see a return on your investment. It is then up to you to cherry pick which of these marketing suggestions you would like to implement.

You may want to just employ our services to analyse your current status and propose a strategy on how to capitalise your online marketing, enabling your own staff to do the actual hands-on work. Alternatively, should you not have sufficient man hours and expertise in-house available we can manage and deliver the project for you.

Our Fees – Pick ‘n’ Mix to Suit Your Budget

Sammy Dunham — Thu, 23 Apr 2009 11:05:22 +0000

Remember the satisfaction you felt long ago after going to Woolies ‘Pick n Mix’ counter knowing you got the most of what you wanted for your pocket-money budget? In the same way webSEOlive provides SMEs with a shopping list of affordable web optimisation services from which you too can pick ‘n’ mix to suit your marketing budget.

We will plan, design and deliver bespoke web optimisation solutions to suit your specific needs and budget, ensuring that you have the adequate training in place to continue the momentum. If the territory is new we are always available to give plenty of advice. In regards to building websites we use open source software & do not charge ungoing license fees. What we create for you, belongs to you.

Here’s an idea of our fees, naturally these are open to negotiation to our retainer clients

Copywriting from £600

(this term includes website rewrites, blog & article posting, Facebook & Twitter Campaigns)

These are are charged at a £385 day rate, all writing includes the creation of a copy strategy

Linking Campaigns

Prices for these are available upon request, but our most basic packages start at £300

Newsletter Templates, from £400

Including:

Design
Html template build & integration
Statistical analysis and reporting

Website Building

Off-the-Shelf Wordpress Design Theme, from £400

Including:

Off-the-shelf design theme integration & build of Wordpress
SEO & Shareit Plugin Set up
Top 3 search engine registration & sitemap creation
Google Analytics set-up
Hosting

Tailored Wordpress Themes, from £1000

Including:

Design & build of Wordpress Theme
SEO & Share it Plug-in Set up
Top 3 search engine registration & sitemap creation,
Google Analytics Set up
Hosting

Content Management System (CMS), from £3000

Including:

Full design & build
Integration of Wordpress where appropriate
Top 3 search engine registration & sitemap creation
Google Analytics set-up
Hosting
Full training

Ecommerce from £4,500

Including:

Full design & Build
EPOS integration
Wordpress integration where appropriate
Top 3 search engine registration & sitemap creation
Google Base Feed
Google Analytics set-up
Hosting
Training.

Green Hosting, from £120 per annum

Including

Unlimited Email Accounts
Host 1 Domain
Magento & Interspire Supported
Unlimited Sub-Domains
PHP 5
CGI/Perl 5.8/Python
MySQL Database
Webmail