Whilst an attractive, optimised and easy-to-use website is guaranteed to drive more traffic to your online business, it is only one part of the solution.   Another important facet of representing oneself online is via pdf brochures, flyers and other material that was traditionally printed; here’s some examples of some recent brochures & catalogues that we have created:

River Deep, Mountain High – A holiday brochure promoting a 2-centre soft adventure experience set in Jamaica’s lush North East coast.

The Art For L’Aquila Auction Catalogue – A charity art catalogue produced for the auction hosted by Italian Institute in Belgravia London to help raise funds.

Sea & Mountain Escape – A holiday brochure promoting a 2-centre green & sustainable holiday  in Jamaica.

webSEOlive can provide a full range of visually oriented pdf products, either at lo-res for email dissemination and web display, or hi-res for print quality, even to glossy magazine level. Using Adobe InDesign and Photoshop we produce high quality, professionally designed promotional material. We can incorporate clients’ pre-existing text & images, or provide our own to the client’s brief.

Advantages of pdf marketing

• No need for environmentally unfriendly printing & posting
• Universally known & trusted format
• Lo-Res and Hi-Res availability for web/email or print
• Customised layouts to maximise impact of text & images
• Easy format for making revisions and proof-reading
• Integrates into various online “3D” book formats to host on client website
• Print-on-demand functionality
• Downloadable
• Emailable

In May 2009 webSEOlive re-launched the Hotel Mockingbird Hill website to coincide with their press presentation at JAPEX in Montego Bay.

A Content Management System with a Future

We designed & created an easy to use tri-lingual open source content management system to coincide with their plans in 2010  to extend the website’s available languages from just English to Dutch & German too.

A Convergent Secure  Reservation System

We re-wrote their content and integrated & migrated them  from their existing offline reservation provider toWebReserv, a convergent online  secure  reservations system provided which would in addition allow packages to be booked in addition to rooms.

Sociability – Keeping the World Up to Date

A WordPress blog was integrated within the site to ensure their future press releases & events were picked up quickly by the search engines via their RSS feed.  Social Media is particularly fickle and changes like the wind, but we set up and integrated Facebook & Twitter accounts  for the blog to feed and vice versa, so that  no matter what medium potential guests looked at online they would have up-to-the minute news from the hotel and the events and activitites it offered.

We think it’s quite a virtual achievement especially as we are writing about a place we haven’t ever visited!

‘Life in Abruzzo’  has been developed as a online holiday companion & travel guide to Abruzzo, it’s the friend there that you don’t yet have.  Its value added theme is that of providing sufficient local points of interest within the area for potential guests to determine if this is the right area for their precious holiday or mini break and which indirectly helps drive traffic to the site.

Utilising WordPress as a CMS, webSEOlive  utilised a magazine style format in the same manner that the luxury high end travel magazines use but without forgetting its rustic routes.  As that the site is bloggable extra comments can be added by individuals who have ‘experienced’ any of the restaurants, historical points of interest etc that can be found on Life in Abruzzo.

An online booking system for each of the holiday accommodation owners represented on the site has been developed, granting them a secure electronic database to receive payments online and manage both their bookings and their client database.

It is believed that this holiday website will play an integral marketing tool for local tourism within this part of central Italy.  Few people speak English so this new English language tool will enable  local businesses, Communes &  Tourist Boards to submit their information to be reviewed and ensure that they appear high in the search engines in English in perfect English.

By late summer 07 we had already designed the website and set up the blog.  The website would go live once the villas were open to the public to rent for their Abruzzo holidays, in the meantime the WordPress driven blog would become a travel guide to this part of Chieti in southern Abruzzo whilst helping to introduce this new concept in villa rental.

The website was designed with a full php-driven content management system to make it easy for the founders to update their own site without having to pay anyone to do so, extremely important when setting up any SME.  An online availability calendar and booking calendar was created to allow realtime bookings at any of the 3 villas utilising PayPal to allow anyone with a credit card to pay and reduce the cost of potential “no shows”.  The full site was successfully launched in February 09, ready to take bookings for May 1st when Villasfor2 first opened their doors.

Click here to view the site in detail or of course to book a holiday in Abruzzo for 2!

• to book & pay securely online for their selected weekends,
• automatically distribute questionnaires to be automatically stored in an online customer relationship manager.

Copy was written by webSEOlive & WordPress was utilised within the site as a means to drive traffic through establishing monthly & seasonally relevant weight loss tips, which was subsequently syndicated to the sister site Esteem Fitness when it launched in February 2009.

The site was successfully launched just before Christmas 2008 with webSEOlive distributing a web2 press release and already the site is No1 on Page 1 of Google for terms including weight loss weekend.

webSEOlive has subsequently set up a link campaign, newsletter template & created an affiliate programme as well as setting up Google Base feeds.

“By the way the reason Polly (Sunday Independent journalist) was so interested in doing the story is that she found the website & sold the idea to the newspaper with the site – so being ‘Hotel of the Week’ is down to your brilliant site!! Thanks.”

The small can be great if findable

Lime Tree Farm offers luxury environmentally friendly holiday accommodation on their family run coffee farm in the Blue Mountains, Jamaica. Like many they began their web life in 2003 with a flash site – this looked fantastic, as awe inspiring as their setting and cottages, but sadly no potential clients could find them when searching for holiday accommodation in Jamaica, and those that had been referred to their site were being put off through being unable to book online.

They came to Sam Dunham with a  very small web marketing budget and  their first brief of  just making sure they could be found online to  increase their number of guests. We decided to get back to basics and simplify the website  for starters and built their first search engine friendly site…

Three years later we built a CMS and integrated a WordPress blog into the site so that the owners would be easily able to email and update their latest news – there is no ADSL or landlines in the Blue Mountains !  We re-wrote their website copy so that it was optimised for both visitors and the search engines for their very niche market. It’s working and they are still our client on an ongoing basis.

Website Redesign & Launch

The first tier of the campaign was the successful soft re-launch of this German travel portal, which was designed by Sam Dunham to coincide with the world’s largest travel fair the ITB (Berlin Travel Fair) & and maximise the offline B2B awareness of the company .

The new site was not only cleaner, faster, more accessible and  SEO friendly.  It now utilises Traveltainment’s booking engine which means speedier online bookings for visitors and has increased labour efficiency for the staff through the creation of a tailored CMS, which was programmed by Meetia.

Copywriting Training

Search engine optimisation training days were conducted in Berlin, showing the staff how to write for both search engines and humans, onsite as well as the newsletter which webSEOlive had newly designed.

One example of alternative online marketing was the relaunch of the Gratistours website, a low budget low profile travel portal. To fully capitalise on the heady success of Second Life in Germany webSEOlive proposed a viral Second Life machinima video for YouTube as well as creating a virtual island to help foster relationships & provide space online to chat about past or planned holidays.

webSEOlive commissioned La-interactiva to create the video and selected & sourced music rights from Palo Alto. During ITB (the Berlin Travel Fair), Gratistours themed their physical stand as their Second Life Island, which attracted plenty of press and a giant step in consumer brand awareness. A double-page feature about their initiative was published in two of Germany’s leading travel magazines as well as invitations to talk at subsequent travel & digital conferences across Germany, Austria & Switzerland to further aid brand awareness.

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