Whilst an attractive, optimised and easy-to-use website is guaranteed to drive more traffic to your online business, it is only one part of the solution.   Another important facet of representing oneself online is via pdf brochures, flyers and other material that was traditionally printed; here’s some examples of some recent brochures & catalogues that we have created:

River Deep, Mountain High – A holiday brochure promoting a 2-centre soft adventure experience set in Jamaica’s lush North East coast.

The Art For L’Aquila Auction Catalogue – A charity art catalogue produced for the auction hosted by Italian Institute in Belgravia London to help raise funds.

Sea & Mountain Escape – A holiday brochure promoting a 2-centre green & sustainable holiday  in Jamaica.

webSEOlive can provide a full range of visually oriented pdf products, either at lo-res for email dissemination and web display, or hi-res for print quality, even to glossy magazine level. Using Adobe InDesign and Photoshop we produce high quality, professionally designed promotional material. We can incorporate clients’ pre-existing text & images, or provide our own to the client’s brief.

Advantages of pdf marketing

• No need for environmentally unfriendly printing & posting
• Universally known & trusted format
• Lo-Res and Hi-Res availability for web/email or print
• Customised layouts to maximise impact of text & images
• Easy format for making revisions and proof-reading
• Integrates into various online “3D” book formats to host on client website
• Print-on-demand functionality
• Downloadable
• Emailable

Even in these tough economic times those offering a quality service will always grow and that is what they indeed have successfully done over the past year, with a whole new corporate arm to their fitness solutions.

A new homepage was created to make for easier navigation for the now 3 branches of this company and a seperate CMS was developed for the corporate micro-site.

Twice bitten by 2 other web companies who took funds and didn’t deliver, this new ecommerce site has been cannily crafted by webSEOlive to support and enhance Fifi Wilson’s three London-based fashion boutiques.

This  ecommerce site, blog, newsletter  is fully updatable by the staff and flexible enough to allow tailored add-ons and tweaks as their income develops from the store.

Fifi Wilson London online designer fashion store launched 1st September 09

A successful SEO can trigger all sorts of results … the success of  our ongoing campaign has included a request from Farmacia Santa Maria Novella to take down the copy we had optimised for their brand, due to Murdock taking the top spot above their own domain as No. 1 in Google for seaches of their brand name. Ooops!

In 2008 we rebuilt Murdock’s Ecommerce store’s backend, allowing them to take transactions in real time, setting up Secure Trading as their payment gateway, providing the customer with the option to pay by  PayPal and migrating across to OS Commerce.

In Summer 2009 we relaunched the site with a refreshed design, full zoom functionality on products and  integrated  a Wordpress blog to increase the stickiness of this luxury male grooming  ecommerce proposition. We are pleased to have improved their conversion rate from 0.006% up to a regular 2%.

In Spring 2008 a consortium of NGOS who are the focal point for gender equality and reform within Europe, Oxfam NOVIB, ACTSA, The European Women’s Lobby Group, Women in Development Europe (WIDE) decided to step up a gear for the call for a a UN Agency for Women.    This had already been called upon by Kofi Annan as part of his handover speech.

The consortium wanted a site ready to go live in July 2008 which would allow petitioners to add their name to an online petition calling for a UN Agency for women whilst in addition be able to actively email both the UN and their own local Minister of Foreign Affairs calling for this to be put in place.

The website’s architecture had to be incredibly simply to use due to the number of differing European wide nationalities that would be using the site whose mother tongue wasn’t English.  Ready for June 2008 webSEOlive designed & created an open source php content management system that fulfilled this criteria, integrating their logo and which gave flexibility to add on more camapaign and petitions as appropriate in addition integrated Wordpress to make the most of its RSS feed.  A flash functionality was created to allow the editors of the site upload new facts to  a pictorial map as they were published rather than having to rely on an agency to do this for them which would have incurred extra expense.

Cross national consortiums take a little longer to create content than a single body and the site was finally launched May 15 2009.  This is a vital cause and we sincerely hope that it does reach its worthy objective.

In May 2009 webSEOlive re-launched the Hotel Mockingbird Hill website to coincide with their press presentation at JAPEX in Montego Bay.

A Content Management System with a Future

We designed & created an easy to use tri-lingual open source content management system to coincide with their plans in 2010  to extend the website’s available languages from just English to Dutch & German too.

A Convergent Secure  Reservation System

We re-wrote their content and integrated & migrated them  from their existing offline reservation provider toWebReserv, a convergent online  secure  reservations system provided which would in addition allow packages to be booked in addition to rooms.

Sociability – Keeping the World Up to Date

A WordPress blog was integrated within the site to ensure their future press releases & events were picked up quickly by the search engines via their RSS feed.  Social Media is particularly fickle and changes like the wind, but we set up and integrated Facebook & Twitter accounts  for the blog to feed and vice versa, so that  no matter what medium potential guests looked at online they would have up-to-the minute news from the hotel and the events and activitites it offered.

We think it’s quite a virtual achievement especially as we are writing about a place we haven’t ever visited!

‘Life in Abruzzo’  has been developed as a online holiday companion & travel guide to Abruzzo, it’s the friend there that you don’t yet have.  Its value added theme is that of providing sufficient local points of interest within the area for potential guests to determine if this is the right area for their precious holiday or mini break and which indirectly helps drive traffic to the site.

Utilising WordPress as a CMS, webSEOlive  utilised a magazine style format in the same manner that the luxury high end travel magazines use but without forgetting its rustic routes.  As that the site is bloggable extra comments can be added by individuals who have ‘experienced’ any of the restaurants, historical points of interest etc that can be found on Life in Abruzzo.

An online booking system for each of the holiday accommodation owners represented on the site has been developed, granting them a secure electronic database to receive payments online and manage both their bookings and their client database.

It is believed that this holiday website will play an integral marketing tool for local tourism within this part of central Italy.  Few people speak English so this new English language tool will enable  local businesses, Communes &  Tourist Boards to submit their information to be reviewed and ensure that they appear high in the search engines in English in perfect English.

By late summer 07 we had already designed the website and set up the blog.  The website would go live once the villas were open to the public to rent for their Abruzzo holidays, in the meantime the WordPress driven blog would become a travel guide to this part of Chieti in southern Abruzzo whilst helping to introduce this new concept in villa rental.

The website was designed with a full php-driven content management system to make it easy for the founders to update their own site without having to pay anyone to do so, extremely important when setting up any SME.  An online availability calendar and booking calendar was created to allow realtime bookings at any of the 3 villas utilising PayPal to allow anyone with a credit card to pay and reduce the cost of potential “no shows”.  The full site was successfully launched in February 09, ready to take bookings for May 1st when Villasfor2 first opened their doors.

Click here to view the site in detail or of course to book a holiday in Abruzzo for 2!

webSEOlive was responsible for the re-branding, photography, copywriting as well as the programming of a new CMS and Wordpress blog & newsletter template.  There was an urgent need to migrate the website away from its previous Joomla incarnation and existing web host where it had been previously hacked multiple times and its organic search engine results were poor.

Within a month of the relaunch organic search results had improved on the new site up by 234% with a reduction in the bounce rate of 21%.  The site came in from the cold and is already now appearing on Page 2 of Google for the term london personal trainers.

The card had to be able to be sent by MS Society employees easily using Outlook whilst being embeded onto the website to allow members of the Multiple Sclerosis Society to send to friends and family via their website.