Twice bitten by 2 other web companies who took funds and didn’t deliver, this new ecommerce site has been cannily crafted by webSEOlive to support and enhance Fifi Wilson’s three London-based fashion boutiques.

This  ecommerce site, blog, newsletter  is fully updatable by the staff and flexible enough to allow tailored add-ons and tweaks as their income develops from the store.

Fifi Wilson London online designer fashion store launched 1st September 09

A successful SEO can trigger all sorts of results … the success of  our ongoing campaign has included a request from Farmacia Santa Maria Novella to take down the copy we had optimised for their brand, due to Murdock taking the top spot above their own domain as No. 1 in Google for seaches of their brand name. Ooops!

In 2008 we rebuilt Murdock’s Ecommerce store’s backend, allowing them to take transactions in real time, setting up Secure Trading as their payment gateway, providing the customer with the option to pay by  PayPal and migrating across to OS Commerce.

In Summer 2009 we relaunched the site with a refreshed design, full zoom functionality on products and  integrated  a Wordpress blog to increase the stickiness of this luxury male grooming  ecommerce proposition. We are pleased to have improved their conversion rate from 0.006% up to a regular 2%.

The aim was to have a system for dummies and  that was easy to update & provide up to the minute tips on looking after your dog which would ensure that the site was sticky enough to revisit for pet lovers generally.  This increase in stickiness through utilising their themed Wordpress blog would  help to drive traffic and build awareness of this small brand and ultimately increase the conversion rate.

The site was successfully launched July 08 and within a month had reached a conversion rate of 4% and search engine rankings of Page 1, Number 4 for the term ‘dog food’.

Sammy subsequently she  dismantled their their flash driven e-commerce site, rebuilding it to ensure that the site was findable, usable and conversion rates matched the ever growing popularity of the luxury Shoreditch based stores.

Sales increased by 507% in its first year, aided by integrating their bricks & mortar Top2Toe EPOS system into their Ecommerce store. This was  to ensure that stock levels ran realtime and customers did not have the negative shopping experience of ordering something that had already been sold – a common problem in designer fashion that has physical outlets.

Ready for Autumn/Winter 2008 and launched to coincide with London Fashion Week, webSEOlive successfully re-launched the  Start London e-commerce website  with a full zoom functionality and ‘Featured in’ press functionality to further emulate the shopping experience that Start customers enjoy within its 3 stores in Shoreditch.

Following on from the successful re-launch saw the creation of an affiliate campaign and the integration of Web2 online marketing techniques to ensure that the site and brand become as recognisable online as the physical store is offline.  Search engine registration and online marketing techniques including Google Base registration were  employed simultaneously to ensure that the site and brand become as recognisable online as it is offline.