Setting up a company blog is one of the easiest ways to create an online conversation and help engage with those outside your brand. Great immediate results include improving your organic search engine rankings listing you higher for your chosen relevant key phrases, whilst a more slow-burn advantage is the relationships that you develop with the interaction of your blog (and allied social media) with the customer or end-user, which take a while to build and provoke enough interest before developing sales and providing a return on investment.
Stop-Look-Listen Is Blog Sense not Just Road Sense
To make a visitor subscribe to your feed (to have your posts sent to their inbox) or to even write a comment that could prove vital to your business, they need to feel you are open and will listen & respond constructively. You have to ensure that your posts are regular, useful, engaging, motivating; it’s not a channel to publish your press releases … boring! People want to learn through reading your blog and make an informed decision about becoming a future ongoing customer or client.
Blog Consultancy that we Offer
webSEOlive can help your company develop and manage your blog through:
Design and Hosting
We always advise clients on having a self-hosted blog and recommend WordPress as our favourite blogging platform. WordPress provides a secure, free blog-publishing tool that doesn’t require a license or payment when downloading its updates. It also provides a built-in, easy-to-use Content Management System.
Creation of Editorial Strategy and Optimised Copywriting
For a company who have insufficient staff or the necessary skills to write and post internally, we can work with you to provide a content & layout strategy with fully optimised textual & pictorial content.
Teaching your Employees how to Blog
No one wants to read a post that sounds like a sales or marketing pitch, and we can train your employees to write naturally whilst managing your online reputation and responding positively to whatever comments. We teach them how to analyse their posts to measure if they were successful utilising Google Analytics & Social Media counters to make sure they embrace and replicate the good and ditch the bad.
Training in Image Software
No one likes reading a post that contains solely text; images can bring a post alive as well as speaking a thousand words – and that can work positively or negatively. Pixelated or poor images do not cut the grade and neither does a blog with simply chocker with stock images. We can provide your staff with training in how to use image software like Photoshop or Gimp and alternative sites to use for stock images. If you do want to go the whole hog we offer beginner lessons in using DSLR cameras without auto focus!
Identifying & Creation of Relationships with Key Market Bloggers
Bloggers within your industry or that overlap are as important to manage as those of your customers. We help identify the movers & shakers within your industry and those directly outside that we feel are valuable. We suggest who to pitch to, who to invite as a guest blogger, etc.
Have a look at the Italian travel guide blog that we maintain full-time for example of how our managed solution can engage and build a community. We recommend to all our clients to follow SEOmoz’s 21 tactics that were written back in 2006 but remain the easy bible to successful blogging.
If you want to chat and give us a call about about your current company blog or would like us to quote on settting one up for you with a strategy or any of the assistance we offer, whizz us a quick email, or of course say “hello” via Twitter.
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