Murdock London

WebSEOlive worked with Murdock for 3 years from 2007 providing a seo & web marketing consultancy role including advice on writing their e-newsletter.  We helped them be No.3 on Page 1 of Google for London babers as well as their specific shop locations.

A successful SEO can trigger all sorts of results … the success of  our ongoing campaign has included a request from Farmacia Santa Maria Novella to take down the copy we had optimised for their brand, due to Murdock taking the top spot above their own domain as No. 1 in Google for seaches of their brand name. Ooops!

In 2008 we rebuilt Murdock’s Ecommerce store’s backend, allowing them to take transactions in real time, setting up Secure Trading as their payment gateway, providing the customer with the option to pay by  PayPal and migrating across to OS Commerce.

In Summer 2009 we relaunched the site with a refreshed design, full zoom functionality on products and  integrated  a Wordpress blog to increase the stickiness of this luxury male grooming  ecommerce proposition. We are pleased to have improved their conversion rate from 0.006% up to a regular 2%.