Email Newsletter Marketing Made Simple

Email Newsletters Made Simple

Services | Roddy Newlands | 0 Comment Share

There are many ways currently available to remind people of your brand, including RSS feeds and Social Media such as Twitter & Facebook. Whilst these definitely have

unique advantages, they also suffer on some levels. RSS Feeds from posts tend to provide a post in complete form to the recipients, or requires multiple clicks, which

doesn’t require directing them to the website; Social Media still alienates a lot of people who find it intrusive or overly public.

Email marketing on the other hand provides an opportunity to utilise a medium most people are now comfortable and familiar with; email. At webSEOlive we provide our

clients with the capacity to generate regular e-newsletters in an easy, convenient and reliable form, guaranteed as much as possible not to be blocked by spam filters!

Amongst the advantages of sending your customers e-newsletters are:

Brand reminding – in case not everyone remembers to view to your website regularly!

Usability of format – everyone, even your granny, is familiar with how to receive and read email these days…

Traffic – synoptic link-thrus to your website’s posts drives traffic to your website and increases chances of incidental reading on the site

Stats & Reports – e-newsletters can provide a fascinating and convenient insight into your customers’ level of interest in your product and what elements they find

most interesting. Reports can be produced to allow you to focus on your clients’ strongest interests.

Personal – Email newsletters are more personal than other forms of communication, allowing you to for example maintain colour-schemes and layout consistent with that

of your website, maintaining the brand familiarity, and customised text. The flexibility of the medium allows you to provide content rich, visually oriented

newsletters. Or for those who prefer, simple plain text with hyperlinks.

Affordability – webSEOlive offer a one-off fee of £400 for html design and programming; £150 for each newsletter mail-out to include content and image placement.

Additional fees would apply for content creation and statistical analysis & reporting.

newsletters

There are many ways currently available to remind people of your brand, including RSS feeds and Social Media such as Twitter & Facebook. Whilst these definitely have unique advantages, they also suffer on some levels. RSS Feeds from posts tend to provide a unstylised post in complete form without any imagery to the recipients and without direction to the website. You can restrict the number of words viewed and provide a link to the website for the full post in the case of Feedburner, but that involves another click which can be off-putting. Often Social Media still alienates a lot of people who can find it intrusive or overly public, that it puts their personal information at risk.

Email marketing on the other hand provides an opportunity to utilise a medium most people are now comfortable and familiar with; email. At webSEOlive we provide our clients with the capacity to generate regular e-newsletters in an easy, convenient and reliable form, guaranteed as much as possible not to be blocked by spam filters!

Amongst the advantages of sending your customers e-newsletters are:

Maintaining brand awareness – in case not everyone remembers to view your website regularly…
Usability of format – everyone, even your granny, is familiar with how to receive and read email these days!
Traffic – synoptic link-thrus to your website’s posts drives traffic to your website and increases chances of incidental reading on the site
Stats & Reports – e-newsletters can provide a fascinating and convenient insight into your customers’ level of interest in your product and what elements they find most interesting. Reports can be produced to allow you to focus on your clients’ strongest interests.
Personal – Email newsletters are more personal than other forms of communication, allowing you to for example maintain colour-schemes and layout consistent with that of your website, maintaining the brand familiarity, and customised text. The flexibility of the medium allows you to provide content rich, visually oriented newsletters. Or for those who prefer, simple plain text with hyperlinks.
Affordability – webSEOlive offer a one-off fee of £400 for html design and programming; £150 for each subsequent newsletter mail-out to include content and image placement. Additional fees would apply for content creation and statistical analysis & reporting.