Alternative Interactive Media

The foundation of any online marketing strategy is in being able to identify the very fickle trends & developments of the Web2 & Web3 worlds, and deciding how these can be harnessed positively to influence both current & future consumer online spending patterns. There is a very thin line between investment and throwing money at something that will neither attract press nor create a positive brand association. webSEOlive has experience in being able to distinguish the shakers & movers from those who are blinded by gimmickry over substance…

One example of alternative online marketing was the relaunch of the Gratistours website, a low budget low profile travel portal. To fully capitalise on the heady success of Second Life in Germany webSEOlive proposed a viral Second Life machinima video for YouTube as well as creating a virtual island to help foster relationships & provide space online to chat about past or planned holidays.

webSEOlive commissioned La-interactiva to create the video and selected & sourced music rights from Palo Alto. During ITB (the Berlin Travel Fair), Gratistours themed their physical stand as their Second Life Island, which attracted plenty of press and a giant step in consumer brand awareness. A double-page feature about their initiative was published in two of Germany’s leading travel magazines as well as invitations to talk at subsequent travel & digital conferences across Germany, Austria & Switzerland to further aid brand awareness.

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